By now, you have probably seen that Google has banned any and all advertising efforts promoting Abortion Pill Reversal. This life-saving protocol has been pulled down under a new Google policy that bans "unreliable claims." 

Unfortunately, Google is wrong. Time and again, we have seen the power of Abortion Pill Reversal in the mothers' gratitude and the babies' smiles. Statistics show thousands of lives have been saved thanks to Abortion Pill Reversal and you, those on the frontlines meeting with women and offering true choice.

Thankfully, in spite of the ads being pulled, women are still finding the APRN for help. Through sidewalk advocates, pregnancy centers, word of mouth, and organic search results, we are still seeing reversal starts! 

Women who find our Network do so out of an inherent motherly instinct to save her baby's life in a way that, sadly, Google would rather they never know about. These women find our Abortion Pill Rescue Network primarily through Google searches. More than 90% of our contacts come from online referrals - both paid and organic.

Big Tech's censorship of Abortion Pill Reversal denies women the right to try to save their pregnancies. It makes completing the chemical abortion the only option for them.  

We know the truth. Reversal works for 2 out of 3 women. While Google claims Abortion Pill Reversal is an "unreliable claim," we get to see in the flutter of the heartbeat on our ultrasound machines; the tears of happiness on the mom's face; and the relief in her voice when we get to tell her that she was able to save her baby's life. 

In fact, just this past Friday, the Charlotte Lozier Institute published a report showing the efficacy of Abortion Pill Reversal. 

Heartbeat International and our pro-life friends are working hard to fight this attack by Big Tech and will continue to do so. Every woman deserves to know the whole truth about abortion; that includes the facts about her unborn child, and the choices she can make every step of the way.

If your organization is experiencing issues having your digital ads approved, read What You Can Do Right Now About "Unreliable Claims"

Keep fighting the good fight! We're here for you.

Brent Boles, M.D.
APRN Medical Director

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Robyn Chambers - Focus on the Family

Bernadette Tasy - Alliance Defending Freedom

Melissa Ohden - Abortion Survivors Network

Eric Scheidler - Pro-Life Action League

Jeanne Mancini - March for Life

Sarah Gabel Seifert - EveryLife

Kristan Hawkins - Students for Life

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Like these? Check out videos from past Pregnancy Help Appreciation Weeks. You are loved. And the work you do is admired.

And don't forget to check out the deals of the day and share the love on social media!

What is Pregnancy Help Appreciation Week?

Pregnancy Help Appreciation Week was designed by Heartbeat International to honor those working within the pregnancy help movement. Through their work, women and men receive the compassionate support they need when facing a life-changing decision. They walk alongside families throughout the pregnancy and beyond, blessing them with pregnancy tests, emotional support, ultrasounds, parenting classes, and so much more at no cost. 

From volunteers to executive directors, nurses to receptionists, each person working in a pregnancy help organization has been gifted with the passion to advance the culture of LIFE! And for that, we thank you!

This year's Pregnancy Help Appreciation Week is November 11-15, 2024.

How you can thank a Pregnancy Help Foot Soldier:

• Pray. The emotional energy given by those who work in the pregnancy help movement is extreme. They give of themselves daily. Pray for spiritual refreshment for those who go into the center today.
• Volunteer. Connect with your local pregnancy help organization and see what their needs are. You may have just the right skills to fill a need.
• Donate items. Call your local pregnancy help organization and ask them what items they need to bless a new mother (such as diapers or maternity clothes) and start collecting. Not only will you bless a center, you will bless multiple families as well.
• Give. Without the generous donations of those within the community, pregnancy centers would not be able to provide their services for free.
• Share the love. Share the good work of the pregnancy help community with your social networks. Don't know what to post? Like Heartbeat International on Facebook and/or Instagram and you'll find plenty to share!

If you haven't heard of Pregnancy Help Appreciation Week before, you should expect special deals, thank-you messages, and extra prayers this week.

Plus! We'll be holding a drawing at the end of the week where one lucky winner will get a fun gift basket from us at Heartbeat!

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Shareables

Click on each image to view the full-sized version. Then, save it to your device and share on Facebook, Instagram, or tweet and show your love for the pregnancy help movement using the hashtag #ThankAPregnancyCenter

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Friday's Deal of the Day = ALL Deals + Free Resources!

We're bringing back all the week's deals for one last hurrah! Plus, there are a few Free Resources to check out. After today, you won't see deals like this again until *next* November.

Let's recap—today only you get...

$5 Monday Deals: 
Changing Clients- Shifting Focus (housing)
Discussing the Adoption Option in a Post-Roe America
Onboarding Board Members for Successful Service
Postpartum Depression
Protecting Minors from Trans On Demand Interventions
Sex Trafficking & Abortion
The Truth About Backstreet Abortion

$2 Tuesday Deals:
Opioids and Pregnancy
How to Identify and Use a Media "Hit" Piece
Surviving Christmas: Healing Resident Trauma During the Holidays
Speaking at Churches in a Post-Roe World
Healthy Boundaries in Ministry
Abortion's Long-Term Negative Impact on Men
Healing from Medication Abortion Trauma
Special Considerations of Healing from Diagnosis Abortions

50% off Wednesday Deals:
Identifying Fake Client
Advancement Bootcamp
How to Identifying and Assist Victims of Human Trafficking

75% off Thursday Deal:
From an archive of our Conference recordings of the past 5 years, get the bundle on a topic of your choice for 75% off.

*PLUS*

Free Resources

Early in the three-day meeting, the question was posed: "Has the maternity housing movement, as a whole, strayed from its core mission?" Gulp. Big question.

All present were quick to defend the good work that currently happens in the approximately 400 maternity homes across the United States. There is no doubt of the important role that maternity homes play within the pregnancy help movement. But the question lingered.

Historically, maternity homes developed to support women through an adoption plan, first as large institutional programs often staffed by Catholic religious orders. Trying to protect the confidentiality of the women coming to the program, these early homes were often shrouded in secrecy and silence. Many of the reforms in adoption began from the heartache of women who experienced adoption not as an empowering choice, but rather as a decision they felt was forced upon them without sensitive acknowledgment of the pain involved.

From these roots, as movement toward open adoptions began, the host or shepherding home model developed as families began welcoming a pregnant woman into their homes. And, in recent history, as the needs and challenging circumstances of the pregnant women in need of housing support have increased, a variety of models have developed that allow for increased expertise in supporting women in situations related to addiction, violence, abuse, and trauma. As this progression has happened, the number of adoptions in maternity homes has dramatically decreased. 

The 10 housing leaders who serve as the Leadership Council for the National Maternity Housing Coalition (NMHC), a joint-affiliate of Heartbeat International, gathered to think deeply about why this has happened and how maternity homes might restore their heritage as a safe refuge for women considering adoption. It is not as if maternity homes are not supportive of adoption.

Homes, generally, are delighted to walk with a women pursuing an adoption plan. And, several homes, especially those with over 30 years of experience, have deep organizational ties to adoption agencies. Even so, the NMHC Leadership Council collectively wondered, "Can we be doing more? Why do we continue to see declining numbers? Is there something that we, as maternity homes, can do better?"

Shawn Stevenson, the Executive Director of Life Services in Spokane, Wash., raised the question of an organization's "null curriculum". Based on his training in the education field, Shawn asked, "It makes me wonder about our programs. Specifically, What are we teaching by what we are not teaching?"

He continued, "Is there something in the way that we handle adoption that inadvertently communicates a bias we don't intend?" The statement raised a great conversation about the strategies used by homes to introduce adoption.

Through discussion, five major strategies surfaced. All are currently being used by homes to incorporate an adoption message:

1. A maternity home and adoption agency have close organizational alignment (one org, deeply related orgs, etc.) in which women are interacting deeply with both organizations.
2. Maternity homes bring in outside experts to present info on adoption during group seminars or one-on-one meetings.
3. Maternity homes use a curriculum (i.e. Baby & Me, independently developed) within the house to present adoption information.
4. Maternity homes address misconceptions moms have (e.g. foster care is not the same as adoption) directly via some other educational opportunity or awareness campaign.
5. Maternity homes actively develop policies and programming for support of birth moms (i.e. recruit birth mothers as volunteers, have birth mom support groups, have adoption awareness in policies, etc.) Additionally, some homes offer alternative post-birth housing (i.e. a host home) for a mom to live in rather than returning to home after giving birth.

While these strategies are a solid starting point, the challenge was raised on how to re-think and re-craft the strategies used to present the beauty of adoption in new and creative ways within the home environment.

Summing up the conversation, Jeannine Floores, a birth mom and adoptive mom who leads Breath of Life in Austin, Texas spoke of the need to create an adoption-positive culture throughout the organization.

"Moms need to know that you aren't focused on WHAT decision she makes," she said, "only that she makes an informed, prayerful, thought-out decision."

The National Maternity Housing Coalition took this message to heart and renewed its commitment to pregnancy decision making as the place of excellence for maternity housing programs.

"It is this decision-making process that makes maternity homes different than any other housing programs for women," Callie Neff of House of His Creation asserted, "In addition to all the other ways that maternity homes support women, we must support her in thinking about her options around how her child will be parented."

A re-examination of our past as a maternity housing movement allowed us to remember our role in championing the adoption message. As such, the NMHC is inviting homes to re-engage the adoption message in a new way this year and keep decision-making during pregnancy at the heart of their mission. You can anticipate dynamic trainings and conversations on how to achieve that goal within the upcoming year.

If you would like to contribute your thoughts on this topic, please don't hesitate to reach out to Mary Peterson, NMHC, Facilitator, at This email address is being protected from spambots. You need JavaScript enabled to view it..

FOR IMMEDIATE RELEASE
Tuesday | July 28, 2015
Contact: Jay Hobbs, Director of Communications and Marketing
This email address is being protected from spambots. You need JavaScript enabled to view it.

COLUMBUS, OHIO – Following on the heels of two undercover videos exposing Planned Parenthood’s involvement in what appears to be the for-profit procurement and sale of body parts from aborted babies, The Center for Medical Progress released a new video Tuesday morning, “Human Capital – Episode 1: Planned Parenthood’s Black Market in Baby Parts.”

The latest video centers around the testimony of Holly O’Donnell, identified as an “Ex-Procurement Technician for StemExpress, LLC,” the Northern California-based company whose marketing material promised Planned Parenthood affiliates “Financially Profitable” benefits of selling body parts harvested from aborted babies.

“Every life deserves to be protected,” Heartbeat International president Peggy Hartshorn, Ph.D., who has led the network of nearly 2,000 pregnancy help locations worldwide since 1994, said. “Aren’t we worth more than the sum of our parts? The life of a mother and her child are worth far more than an abortion facility’s bottom line. Every life deserves to be protected”

While Planned Parenthood, the nation’s largest abortion provider with over 327,166 abortions reported in its 2012-13 annual report, has denied selling body parts for profit—which would be a violation of federal law—Tuesday’s video provides continued evidence that the body parts harvested from aborted babies are done so with a for-profit motive.

“We were asked to procure certain tissues, like brain, liver, thymus, pancreas, heart, lungs, and pretty much anything on the fetus,” O’Donnell says in the video. “It’s basically human trafficking of fetal tissues.”

The Center for Medical Progress released its first in a series of undercover videos Tuesday, July 14, which captured Planned Parenthood’s Senior Director of Medical Services Dr. Deborah Nucatola discussing the harvesting of fetal organs, telling what she believed to be potential buyers that her national team had, “been very good at getting heart, lung, liver,” noting that abortion providers could “crush” the baby in such a way as to preserve certain body parts for resale.

Last Tuesday, July 21, Planned Parenthood Federation of America’s Medical Council President, Dr. Mary Gatter, was shown in a similar video, negotiating price points for the resale of harvested baby body parts while referring to her colleagues’ ability to use “a less crunchy technique” to get more intact body parts.

“Women deserve better than abortion,” Hartshorn said. “That is why pregnancy help centers, medical clinics, maternity homes and non-profit adoption agencies offer a mother all the information she needs to make the healthiest choice for everyone involved in an unexpected pregnancy.”

About Heartbeat International
Heartbeat International is the first network of pro-life pregnancy help organizations founded in the U.S. (1971), and now the largest and most expansive network in the world. With nearly 2,000 affiliated pregnancy help locations—including pregnancy help medical clinics (with ultrasound), resource centers, maternity homes, and adoption agencies—Heartbeat serves on all six inhabited continents to provide alternatives to abortion. 

3 Ways Option Line Works for You

As a Heartbeat International affiliate, your pregnancy help organization is automatically listed on Heartbeat's Option Line® (1-800-712-HELP), a 24-7 pregnancy helpline that answers over 1,100 calls, emails, text messages and live chats every day in English and Spanish, sending callers to local help organizations like yours. Our job is to help you care for her.

Here are a few of the ways we do that.

We share the financial load.

Every contact Heartbeat’s Option Line® makes costs about $4.25. We refer an average of 42 contacts a year to each of our more than 2,700 listed pregnancy help organizations. That’s a value of $178.50 per year for your organization alone!

We send her to your website.

On OptionLine.org, a client can search for a center near her. Each month in the past year, an average of over 200 searches on OptionLine.org have turned up your center. Our top-10 centers all averaged over 7,000 views in the last year, bringing women in desperate need of help face-to-face with your center’s information.

We cover the phones 24/7 in both English and Spanish.

Does your center struggle to cover the phones overnight? Option Line is your answer for overnight help. You can also forward your calls to Option Line when you can't cover a shift. Rather than hearing a recording, a woman will speak to a real human being, who will answer her initial questions and connect her to help right in her area—that is, you!

Bonus! When you take advantage—at no cost—of Option Line’s Appointment Scheduling, a consultant can schedule an appointment at your center right on the spot. Click here to learn more.

 As a Heartbeat affiliate, changes can be made to your Option Line listing in real-time so that women searching for you have up-to-date information about your organization at any hour of the day. 

Option Line lists pregnancy help organizations affiliated with either Heartbeat International or Care Net. If your organization prefers to not become a Heartbeat affiliate, that's okay! Care Net provides us with a list of their affiliates on a quarterly basis. We update our Option Line database based on that list. Please communicate any changes to your information with Care Net and the changes will be made with the next quarterly update.

Heartbeat International congratulates CAM (Centro de Ayuda para la Mujer Latinoamericana, A. C.) on reaching 25 years of lifesaving ministry.

Heartbeat President, Peggy Hartshorn, was honored to celebrate this great achievement with CAM representative in Mexico City, Mexico, saying: 

 "Congratulations on this very important occasion of the 25^th Anniversary of CAM. God certainly laid it on the hearts of your founders, Jorge and Magdalena, that it was essential that every woman with a difficult pregnancy, finding herself perhaps alone and afraid, could find help and hope and the courage she needed to carry her pregnancy to term.  This is because every person is made in the image and likeness of God, both the mother and the child!

Let us continue to lock arms around the world, pray for each other, strengthen and encourage each other, and recommit to the task ahead.  Our strength and power comes from the Lord.  We are responding to his call, Come follow Me.  We are running the race and fighting and good fight and we look forward to our reward in heaven where, like St. Paul, we hope to hear the words, “Well done, good and faithful servant.” 

Brian Fisher, president of Online for Life, joined Real Choices Pregnancy Medical Clinic Executive Director Mia Green on the stage of the Real Choices Spring Gala, announcing his organization's acquisition of the Grapevine, Texas-based pregnancy help center.

This new chapter of Online for Life's efforts has been super-charged with a $3.4 million gift that has transitioned the small volunteer effort to a large office staff, including statisticians, developers, and marketing experts.

Identifying as more than merely online marketing specialists, Fisher's announcement included his goal to increase Real Choices' "effective rate" in encounters with abortion-minded clients. Fisher noted that the practices Online for Life will refine in the Dallas-Fort Worth area will then be taken to the "super centers" in other major metropolitan areas, likely as future acquisitions, franchises, or start-ups.

Online for Life's most recent acquisition signals another local entity with plans to go regional/national, as Real Choices joins Women's Care Center (South Bend, IN), BirthChoice (Orange County, CA), Thrive! (St. Louis, MO), and Stanton Medical Clinic (Boise, ID) in promoting a common-brand/franchise model.

For more than a decade, our friends at Care Net have encouraged affiliates to utilize their national brand, which today numbers just over 140 locations. Meanwhile, Women's Care Center has experienced great success at spreading a true brand/franchise model across multiple states, with 22 locations in seven states.

Each of these brands follows in the footsteps of a key innovator of pregnancy help outreach – Birthright International. Birthright has nearly 300 individual pregnancy support service locations across North America (and a few in Africa as well) bearing its brand. Birthright, originally founded in Toronto, was part of the inspiration for Heartbeat International (then known as Alternatives to Abortion International), which began in 1971 to serve and strengthen the pregnancy help effort.

Difference of approach, philosophy, and focus has led both organizations to grow and develop along separate paths in the past four and a half decades. For the same reasons, it remains to be seen if one brand/franchise will eventually dominate the pregnancy help movement much in the same way as Planned Parenthood, a name that dominates the abortion market with a one-third share in the United States.

Evaluating the Franchise Approach

There are many strategic questions about a national brand/franchise. Online for Life's new "laboratory" center, Real Choices, plans to contribute great insight into "effective rates" that may serve other communities. But will what works in Texas translate to New York City or vice versa? Can processes that work in the Bible Belt leave the same footprint in the Pacific Northwest?

Further, is a monolithic brand an easier target for the opposition? NARAL continues to refer to pregnancy help ministries as "crisis pregnancy centers," a common term from an era before the Internet, the late 1980's. The billion-dollar abortion industry, unrestrained by our "best practices," would likely relish the thought of marshaling their powerful political and media allies on an obviously connected, monochromatic brand.

Yet Planned Parenthood has made its brand work for the better part of the past century... Until recently, that is, in the wake of concentrated scrutiny by conservative state legislators and a small, gutsy group of undercover investigators from Live Action, led by Lila Rose. Alliance Defending Freedom is now leading a specific effort to topple Planned Parenthood's brand image, exposing it for what it really is. Such efforts on various pro-life fronts have damaged Planned Parenthood's single brand, especially in conservative states.

Moving Forward in Confidence

Whether or not a single brand is in your pregnancy help organization's future, what is most important is that we continue to be sensitive to the work of the Holy Spirit. The Lord is constantly moving us as His people, toward the Promised Land. This calls us, each day, to learn to be more effective in who, where, and how we serve.

Brand us, hopeful that the Lord, in His wisdom and power, will guide each and every organization and leader.